A press release is an official written announcement that companies, organisations or authorities send to journalists and the media to communicate news, important events or information that is of public interest. A press release is one of the most important tools in PR and communications for reaching a broad audience through media coverage.
The purpose of a press release
Press releases are used to inform stakeholders about news on new products or services, to communicate financial results and information about business events, to build a brand and credibility through media contact and to influence opinion during crises or controversial events. For listed companies, press releases are also legally binding documents that must comply with market abuse regulations and stock exchange rules.
The structure and content of a press release
A professional press release includes a headline that captures the core message of the communication, a lead paragraph that summarises the most important content, body text with details and quotes from management and contact information for further enquiries. A press release should be factual, objective and professionally written. For listed companies, press releases are often reviewed by the legal department before publication.
Translation and distribution
For companies wishing to reach international media and investors, professional translation into English is required. A language consultant with ISO-certified system support offers copywriters with PR expertise, express translation within 2-4 hours, the four-eyes principle and an understanding of different markets’ communication styles. Fluid Translation has helped Swedish companies reach international audiences for over 20 years. Explore some of our client case studies.