Corporate communication encompasses all forms of communication a company produces to achieve its business objectives and build relationships with stakeholders. It includes planned strategic communication, as well as ongoing dialogue with customers, employees, investors and society. Professional corporate communication is consistent, clear and tailored for each target audience and medium.
Strategic or operational communication?
Strategic corporate communication encompasses long-term communication that builds brand and strengthens the company’s positioning. This includes the company’s vision, mission and values, CEO communication and leadership messaging, investor communication for listed companies and sustainability communication. Operational communication encompasses daily communication such as product information, customer service, internal information and routine media contacts.
Internal and external communication
Internal corporate communication targets employees and aims to create engagement, convey strategy and build corporate culture. External corporate communication targets customers, investors, media, suppliers and society to build trust and support business objectives. Both dimensions must be consistent to create credibility.
Translation for multinational companies
For companies with international presence, professional translation is needed to ensure consistent communication across all markets and in all languages. A language consultancy with ISO-certified system support offers copywriters with expertise in business communication, translation that preserves tone and brand voice, the four-eyes principle and term bases for consistent terminology. Read more about Fluid Translation and the various language services we offer.