Simplifying Global Expansion with Seamless Website Translation
Launching a new corporate website or web shop is a complex process, especially for companies with a global presence and multilingual audiences. Acuvi, a leading developer and manufacturer of precision linear motion solutions, faced this challenge when expanding their online presence.
Background
Acuvi, headquartered in Uppsala, Sweden, operates engineering facilities in Sweden, the US and Finland. The company supplies high-precision technologies to industries such as life science instrumentation, medtech, diagnostics, semiconductors and robotics.
With a global customer base, Acuvi needed their new website to be accessible in multiple languages, starting with German.
Having worked with Fluid Translation as their trusted language partner, Acuvi turned to us to provide a smooth, efficient translation process.
The Challenge
Acuvi was looking for an efficient way to send website content for translation, review it internally and publish it – all without the manual burden of extracting text and sending files back and forth. Considering the large volume of product descriptions and a tight launch deadline, Acuvi opted for AI-assisted translation with expert editing and adaptation from Fluid Translation.
Additionally, Acuvi’s products are unique, often patented, and unlike anything else on the market. This meant our translation approach needed to ensure quality while working closely with Acuvi’s internal experts. The review process also had to be as efficient as possible, given the demanding schedules of Acuvi’s team.
The Solution
To streamline the translation workflow, we implemented a direct CMS connection between Acuvi’s WordPress website and our translation system. This integration allowed for:
• Seamless content transfer: Acuvi installed a WordPress plugin that connected via API to MemoQ, our advanced translation environment, enabling direct content submission.
• Expert post-editing and AI translation: Our linguists leveraged Acuvi’s existing translations, term databases, translation memories and advanced quality assurance tools to refine the AI-generated translations.
• Efficient review process: Acuvi’s internal experts reviewed the pages using our In-Country Review (ICR) tool, where they could make immediate changes and provide real-time feedback. This eliminated redundant review cycles and sped up the process of final approvals.
• Direct website integration: Once translations were finalised, they were automatically delivered to Acuvi’s WordPress site, ready for immediate publication
The Results
The partnership resulted in a streamlined, high-quality translation process that significantly reduced the time and effort required to launch the German version of Acuvi’s website. Key benefits included:
• Faster time to market: AI-assisted translation, expert editing by a professional translator and a smooth review process minimised delays.
• Cost efficiency: Optimised workflows and reduced manual effort lowered translation costs.
• Seamless future updates: With the WordPress integration in place, future updates can be translated quickly and effortlessly.
• Enhanced quality control: Direct collaboration between Acuvi’s in-house specialists and Fluid Translation’s team of linguists ensured product descriptions remained accurate and industry-specific.
Key Factors for Future Success
• AI translation with expert editing ensured speed and accuracy in this large-scale project with a tight deadline.
• Seamless CMS integration eliminated manual file handling, reducing workload and potential errors.
• Intuitive review tools such as ICR put the power back in the hands of in-house experts to provide real-time feedback, improving translation quality while saving time.
• A short onboarding session (15-minute demo) helped the client reviewer quickly master the review platform, making the process even smoother.
Thanks to Fluid Translation’s expertise, Acuvi successfully launched a localised website that meets the needs of their German-speaking customers while ensuring an efficient, scalable translation workflow for future updates.